It’s the moment of minimalism, that I feel as a search for a graphic synthesis. I look for maximum stylistic essentiality with a single strong personality sign. Intersections return as a diagonal line that penetrates the white sheet: a line that has been drawn a thousand times, always taking something off. This lamp, apparently very simple, hides structural complexities, that are solved thanks to the discovery of the polyurethane injection, that allow me to make a thin and very “plastic” dress to the metallic structure, which are made invisible. It is shortly protruding from the wall, a necessary requirement for the American ADA regulation. The simplest thing was to give it a name since the hand points to 20 o’ clock.